A team from the Arizona Diamondbacks front office spoke at a recent Greater Phoenix Chamber of Commerce Valley Young Professionals (VYP) mixer about the joy of giving back to the community.
Diamondbacks employees Graham Rossini, vice president of special projects and fan experience; Ryan Holmstedt, senior director of ticket sales; and Rayme Lofgren, director of marketing, spoke for half an hour with the VYP group about working for the team and community projects.
“We strive to deliver a first-class experience for our fans,” Rossini said. “We can’t compromise on how we build our brand and how we sell our product.”
A great experience, spectacular food and excitement create memories that make fans want to come back.
“You can’t interact with fans if it is just constant ads: you need to be face to face,” Lofgren said.
The panel noted the organization’s many ways to give back to the community. Employees are encouraged to brainstorm ways to serve the community, such as serving meals for families at Ronald McDonald House Charities. Holmstedt’s team treated foster families for a night out to watch a game.
“It was inspiring to hear from people who are passionate about what they do,” Erin Miller, of Sprouts Farmers Market, said.
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