Blue Global, established in Scottsdale in 2006, articulated its overall vision Thursday as it nears its first full decade of industry leadership in the loan marketplace, banking on its unique alternative approach and values.

As a non-traditional loan marketplace, Blue Global values partnerships with their stakeholders, including borrowers, lenders and traffic partners. CEO and Founder Chris Kay finds that lenders rely on a high level of consistency, return on investment, compliance, volume, lead verification and lead quality.

"The conversion rates for loan applications originated from our platform are the highest in the industry as we directly source the customer organically from internal websites and applications," he said.

Lenders and traffic partners are finding outstanding service and support from Blue Global’s team of experts, who strive to innovate and optimize the online lending experience and make it successful for each stakeholder involved with the process.

The company has one of the largest networks of affiliates used to source leads, providing customers with quality, real-time leads based on their individual criteria. As it continues to expand its efforts to bring outstanding service and support to stakeholders in the loan marketplace, Blue Global focuses on strategic partnerships to optimize both short and long-term success.