Certive Solutions expands growth strategy through health care industry

Arizona-based company plans to cash in on U.S. health care reform.


With 15 percent of today’s health care revenues siphoned into avoidable administrative costs, Scottsdale, Arizona-based revenue cycle management services provider Certive Solutions, Inc. this week unveiled an expanded strategy to lower costs while boosting its own growth.

Certive plans to pave the way for growth with a strategy of overlaying its branded technology onto its specialty niche acquisitions. The company believes two major health care industry acquisitions this year—Titan Health Management LLC and Omega Technology Solutions, LLC—have strategically positioned it to become an industry leader in helping hospitals improve their financial performance.

Benefiting directly from these acquisitions whose long-term customer relationships represent more than 150 hospitals nationwide, Certive already has added to its service offerings with proprietary software while maintaining robust growth, increasing its customer relationships from 20 to more than 70 between June 2014 and the present, and more than doubling its staff.

Certive aims to continue growing its hospital presence by acquiring firms with trusted relationships, to achieve a total footprint of approximately 400 hospitals nationwide by the end of the year

"We see tremendous opportunities to accelerate our growth," President and CEO Van Potter said, "Our revenues are all recurring in nature and with technologies acquired or built, we intend to be a dominant contender in this industry."

Serving within its immediate community as well as nationwide, Certive was awarded a three-year contract extension earlier this year with Arizona's Maricopa County for evaluation of financial and operational activities, departmental public services budgets, assessment of the county’s financial position, strategic planning session facilitation, and other consulting services as needed.

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