Audi AG, maker of luxury automobiles, has installed Microchip Technology Inc.’s MOST system into the “virtual cockpit systems” of its newest line of high-end sedans, Microchip, based in Chandler, Arizona, said last week.

Audi’s best-selling A4 sedans are not the first to use the Media Oriented Systems Transport (MOST) technology, as the auto firm’s Q7 SUV and TT coupe models also are outfitted with the multimedia networking software. Specific products identified include Microchip's OS81110 and OS81118 MOST150 Intelligent Network Interface Controllers (INICs), delivering 150 Mbps performance and supporting all MOST networks.

Since 2001, approximately 200 million MOST interface controllers have been installed in almost 200 different car models. Audi, along with other vehicle manufacturers, relies on the technology to support in-vehicle infotainment systems as well as access to Internet networking.

"We are thrilled that Audi is continuing to roll out the latest MOST150 standard, this time in its mid-class A4 car model," Microchip Automotive Vice President Dan Termer said. "Their ongoing deployments demonstrate that MOST technology continues to be the de facto standard for automotive infotainment networks."

Microchip fashions microcontroller, mixed-signal, analog and Flash-IP solutions for a multitude of applications globally. The company features superior technical support, reliable delivery and consistent quality in all its products.