The Alkaline Water Company Inc.'s Alkaline88 brand leads sales growth in Northern California and is the top-selling alkaline water in Arizona, according to Nielsen data.
"Recent reports indicate Northern California sales of Alkaline88 are up 277 percent, firmly placing us in the number two position behind a product that has been in the market for over 10 years" Steven P. Nickolas, Alkaline Water president and CEO, said. "Our growth significantly outpaces our competitors. Our products are available in all major supermarkets, including Luckys, SaveMart, Smart and Final and Sprouts, plus our most recent placement at Safeway stores. In addition, we are well positioned at many leading independent natural food outlets. Northern California has clearly embraced the value of Alkaline88 and we anticipate substantial growth in 2015."
In Arizona, Alkaline88 is currently ranked 16 in the water-bottled, still/non-carbonated category, Nickolas said. The Alkaline Water Company is based in Scottsdale.
"This positioning means we remain the number one alkaline water by a significant margin," he added. "Now that we are positioned with Safeway/Albertsons we anticipate a meaningful gain in market share across the entire state. As I have noted previously, the Nielsen data focuses on reports from certain participating key retailers, but we are seeing additional and excitingly positive news from our many other important accounts from across both of these important territories. The efforts invested into our ongoing expansion plans along with our increased production capabilities are clearly bearing fruit and the results are unmistakably positive."
Alkaline88 is a bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, it is offered for sale in various sizes.