Simonson CFO, a Phoenix-based CFO and finance firm, has launched a new website to showcase its expanded service offerings.

The new site, www.simonsoncfo.com, reflects the company's brand renovation. They streamlined their areas of focus to highlight a portfolio of services such as strategic finance, operational accounting and exit planning.

The company is also adding associates.

"As cliche as it may sound, we want to be a financial and strategic partner with our clients," Dan Simonson, principal and founder of Simonson CFO, said. "We need to change the industry mindset thinking an outsourced CFO is just an executive recruiter placing a person in an office. Simonson CFO has a very efficient and best-in-class manner in which it partners with its clients. We're excited to see our firm grow, adding associates, and moving into a centrally located office in Scottsdale."