Arizona’s hotel industry has surpassed the national average in every performance indicator for 2016.
Every county in the state outperformed in areas, including occupancy and revenue per available room, according to a press release. Those in rural Arizona saw an over 8 percent increase in the metric used to measure financial performance, which is nearly three times the national average.
“Hotel performance is one of the strongest indicators of a healthy visitor market, and this data makes it clear that Arizona’s tourism industry is on the rise,” Gov. Doug Ducey said in the release. “It’s hard to beat Arizona’s lifestyle—good people, a strong economy, and 300 days of sunshine per year—and that quality of life is on display for every visitor who spends time in our state.”
Visitors to the state spent $21 billion in 2015. It has been estimated that nearly five million people visit the Grand Canyon every year, and roughly 85 percent of the state is made of national parks and recreation areas.
Although all the data for last year has not been collected industry leaders said, based on third-quarter reports, that the figures will have grown even more.
“All signs point to growth in tourism revenue, which we’re seeing every month,” Johnson said.
The research was complied by Smith Travel Research.