The Pima County Health Department will take part in the 2017 Great American Smoke Out (GASO) with its own Blackout Tobacco campaign.
On Thursday, the health department will launch its inaugural Blackout Tobacco campaign in conjunction with the American Cancer Society’s GASO day to encourage tobacco users to quit and support those helping others quit, according to a press release. The county’s campaign is part of a partnership with local tobacco prevention youth coalitions and community organizations.
The campaign includes posters, bus wraps, radio commercials and events throughout the county. It is also sponsored by local radio stations and tobacco prevention youth coalitions.
“Tobacco remains the leading cause of preventable death in the U.S. and is one of the most challenging addictions for people to get rid of,” Greg Rivera, Tobacco and Chronic Disease (TCD) program manager, said in the release. “Alternate forms of tobacco, including e-cigarettes, create health risks and the potential for nicotine addiction, and although there have been declines in both youth and adult tobacco use in Arizona, a divergence in healthy equity continues to exist.”
Participants in the Blackout Tobacco campaign pledge to quit tobacco for 24 hours or to support someone who is trying to quit tobacco use. Participants are encouraged to wear black t-shirts and use social media posts with the hashtag #blackouttobacco.