Medfluence Advisors was honored with a 2023 gold Viddy Award for their video series "The Pronunciation." Garnering over 7.2 million views on YouTube, this campaign exemplifies the company's forward-thinking strategy in healthcare marketing.
According to a press release, the Viddy Awards select winners across various categories, including Non-Broadcast, Broadcast/Cable/Subscription TV, Commercials, Pro Bono, and Achievement. The prestigious Gold Award is reserved for projects that excel beyond industry standards. These awards are administered by the Association of Marketing and Communication Professionals (AMCP), which comprises a diverse community of marketing, communication, advertising, public relations, media production, and freelance professionals actively engaged in AMCP initiatives.
"The Pronunciation" was created as part of a nationwide campaign, designed for seamless adaptation to various individual markets and tailored to meet specific local needs. According to a company press release, Medfluence Advisors delivers strategic consulting services catered to healthcare entities to enable them to adapt to the ever-changing healthcare industry, navigate obstacles, and achieve growth.
Per the same Medfluence release as well as an article from Patient Daily, "The Pronunciation" has garnered awards prior to receiving the Viddy award. The video was also a recipient of the 2023 Platinum MarCom Award, which is also administered by the AMCP.
“We aimed to create a captivating video campaign that not only engaged and raised awareness among over 30 million sinusitis sufferers but also tailored it to each local practice, establishing a strong local connection. The remarkable response and recognition we have received further validate our relentless efforts in delivering impactful marketing campaigns," Nicholas Binge, executive director of the series and founder of Medfluence, mentioned in the release.
Medfluence Advisors focuses on delivering strategic consulting services to healthcare organizations, guiding them through the landscape of the industry. Their proficiency and inventive approaches enable clients to attain growth and foster beneficial transformations, according to their website. Their leadership team consists of Founder Nick Binge, Partner and Senior Advisor Stacy Cesler, and Partner and Senior Director of Business Development Greg Caesar.