Phoenix Children's Hospital is "going gold" in support of National Childhood Cancer Awareness Month for all of September.

Nearly 16,000 children in the U.S. are diagnosed with cancer annually. During September, health care facilities and organizations across the country raise awareness about the types of cancer affecting children and help raise funds for research and family support.

Phoenix Children's Hospital (PCH), the sixth largest children's hospital in the country, is the largest provider of pediatric health care services to children in Arizona.

Gold is the national color for childhood cancer awareness and is used to bring a sense of optimism and awareness for families and children affected by cancer. PCH's "Going Gold" effort aims to raise $1 million to support its Center for Cancer and Blood Disorders. Funds raised will help finance research to battle the disease.

For more information or to help, visit www.GoGold4PCH.org.