Asana joins the Business Software Alliance as it assists organizations in working more intelligently, overseeing tasks ranging from setting and tracking goals to capacity planning and launching products. This move marks a significant step forward for Asana in supporting global enterprise technology advancements.

Starting with some high praise from the BSA, According to BSA CEO Victoria Espinel, "companies around the world trust Asana’s best-in-class work management offerings. We’re excited to welcome Asana to BSA as they innovate solutions that combine the best of AI and human decision-making to empower entire organizations to execute their most critical initiatives. Human-centered AI is pivotal to moving enterprise technology forward, and BSA is looking forward to working with Asana to help create policies that support privacy protections benefiting consumers globally."

Moving on to Asana's reach, According to an article from BSA, Asana boasts millions of users across more than 200 countries and territories. Organizations worldwide depend on Asana to guide their teams in prioritizing impactful work, be it small-scale projects or extensive strategic initiatives.

In terms of expanding its global presence, According to an article from BSA, "In the past year, BSA added a number of new global members including Alteryx, Cisco, Databricks, Dropbox, Elastic, Graphisoft, Palo Alto Networks, PROKON, Rubrik, SAP, and TriNet."

Last but not least let's consider key personnel within Asana, According to Asana: Eleanor Lacey holds the position of General Counsel and Corporate Secretary at Asana where she directs the global legal department encompassing responsibilities in public company reporting corporate affairs equity commercial matters product-related legal aspects and legal operations. Before joining Asana Eleanor served as the Chief Legal Officer at Sophos, a global cybersecurity software company. Her professional background includes leadership roles in legal teams for various prominent B2B and B2C companies such as SurveyMonkey, Corel Corporation, and Niku Corporation.